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Case Studies

India Home Healthcare - Qik.Digital - Digital Marketing Services

India Home Health Care

IHHC strives to provide the best health care service in the comfort of patients' own homes. IHHC helps your aging parents and other elderly family members live their golden years at home. Whether it is recovering from surgery, living with a chronic condition that may require on-going care, or for assistance with activities of daily living, IHHC can help. Providing quality health care services to clients in their own homes since 2009, today IHHC serves hundreds of people monthly, through state-of-the-art processes, with a focus on the individual. Ensuring continuous quality care, India Home Health Care has become the trusted partner for home care services to all major hospital groups and physicians.

Challenge

Though we were able to generate more leads through Google Ads, those leads were not completely converted. In order to improve the quality of leads, we used the Target CPA strategy for IHHC. As a result, we were able to both control the amount spent and generate quality leads.

Solution

Running Google AdWords campaign for IHHC since July 2018. We started optimizing their AdWords campaigns by consciously taking decisions which resulted in increasing the site traffic for the amount spent. We used Target CPA strategy to control the amount spent and generate quality leads.

We continue to use new strategies to improve the quality of leads through Google Ads, Facebook Ads, Social Media Management, Search Engine Optimization, Email Marketing, and SMS Marketing.

The Result of Our Work

The results we have achieved for India Home Health Care (IHHC) can not only be seen online, but through the clients’ satisfaction. We improved their social media presence through the use of various social media strategies. Increased the Facebook page likes, and generated more quality leads for the total amount spent in Google Ads.

8.89 CTR
75% less CPA
380% ROI

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