Challenge

Though we were able to generate more leads through Google Ads, those leads were not completely converted. In order to improve the quality of leads, we used the Target CPA strategy for IHHC. As a result, we were able to both control the amount spent and generate quality leads.

Solution

Running Google AdWords campaign for IHHC since July 2018. We started optimizing their AdWords campaigns by consciously taking decisions which resulted in increasing the site traffic for the amount spent. We used Target CPA strategy to control the amount spent and generate quality leads.

We continue to use new strategies to improve the quality of leads through Google Ads, Facebook Ads, Social Media Management, Search Engine Optimization, Email Marketing, and SMS Marketing.