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Case Studies

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Idli Dabba

IDLI DABBA', a food-delivery start-up, bringing you healthy, steaming hot Idlies and the crispiest of Dosas, served with spicy Chettinadu Curries that you can conveniently order online at the snap of a finger. They take great pride at their FSSAI-rated kitchens house imported cooking equipment that are fully automated ensuring minimal hand usage. The packaging is engineered to keep the food fresh, hot and easy to consume. Their delivery bags maintain food integrity through the delivery cycle. With an equal emphasis on technology and delivery, they make ordering food a first-class experience.

Challenge

IDLI DABBA aspires to break the notion that South Indian food is mundane and boring. They aim to do this by offering our Idlies & Dosas with traditional, authentic & spicy South Indian Curries apart from the usual Chutneys, Sambar & Podis. Therefore, they needed much exposure online.

Solution

From our social media strategy their Facebook page likes have increased by 20,000 in the last 12 months, and their Instagram account has grown to have a healthy number of followers. Competitions now average over 7,000 entries and generate strong data collection opportunities for Idli Dabba.

We were able to generate quality leads through Search Engine Optimization, Digital Marketing, Content Writing, and Email Marketing.

The Result of Our Work

The results we've achieved for Idli Dabba can not only be seen online, but through footfall in their restaurant. In addition to this we've seen an organic reach over 30,000 on a number of their posts and are now naturally generating a high number of likes and shares.

100% Increase Followers
20% Higher leads
10x Times increase Reach

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