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Case Studies

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Quattro Ristorante

Quattro Ristorante is your one-stop destination for Italian and Mexican vegetarian food in Chennai with a fine dining experience. The restaurant is known for using contemporary methods in preparing their signature dishes. The restaurant has redefined molecular gastronomy through innovative dishes and provided an unique experience to the diners by infusing liquid nitrogen in food and beverages creating a beautiful mirage.

Visit Client Site

What We Delivered

Social Media Management
Google Ads
Facebook/Instagram Ads
Overview

Digital marketing encompasses many moving pieces that work together to generate interest, nurture leads, and close sales. However, it’s important that you know the ins and outs of each digital marketing tactic and how they can help your business if you want to get the most out of your marketing budget. There is a need to convey the right message, delivered at the right time, in the right format through the right digital marketing channels. It also requires constant monitoring and ample resources to yield desired results.

Here are some of the success stories achieved by GI Social using the Marketing Campaign.

Challenges

When Quattro approached us, our expert team understood the client’s requirement and strategize the way forward. The requirements were split into three different strategies which we further executed :

What did we do?

Restaurant - Social Media Management:

We developed theme based marketing calendars for effective engagement and drive customers to the business.

Theme Based Design:

Some other creatives for reference:

Instagram design concepts (Split Up):

Concept Campaign - Valentine’s Day

Age: 18 to 40

Location: 7km from the restaurant area

Interests: Papa John's Pizza, Domino's Pizza, Mexican cuisine, Eating, Nachos, Krispy Kreme, McDonald's, Italian cuisine, Desserts, Chocolate, Celebration, Subway (restaurant), Food, Pasta, Valentine's Day, Pizza Hut, Entertainment, Fast food restaurants, Burrito, Nightlife, Dinner, Burger King, KFC, Restaurants, Dunkin' Donuts, Club, Foodie, Pizza, Starbucks, Fast food or Mexican street food,

Relationship Status: In a relationship, Married or Engaged, Life Event: Newlywed (1 year), Newly-engaged (6 months), Newly engaged (1 year), Newlywed (6 months), New relationship, Newly engaged (3 months) or Newlywed (3 months).
Also, we used Facebook’s automatic placements feature to deliver the ads across Facebook News Feed & Instagram feed.

Cost Involved: 2000 INR

Here are the results for the initiative:

Restaurant - Dine-in Bookings - Google Ads

Landing Page Overview: http://quattroristorantechennai.com/

Banquet Hall Services Campaign

We helped Quattro in the banquet hall launch with the classy intro posts in all social media platforms and run ads in Google to generate more leads to them.

Some creative samples:

For this we did the following things,

Landing Page: http://quattroristorantechennai.com/Quattro-Banquet-Hall/

Result: We reached an audience of around 50000 in Google Ads by geo targeting a radius of 10KM around the banquet hall. With a lead conversion rate of 10%, the leads obtained through paid ads were 100.

Conclusion

With a combination of digital strategy + web designing + marketing, Quattro is positioned to continue on a growth path with its marketing function supporting the business growth plans.

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