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Zaamordiamonds.com is India's leading online destination for diamond jewellery and solitaires that showcases excellent craftsmanship with strikingly exquisite designs. They aim to make Jewellery & Solitaire shopping a pleasurable experience for customers. They focus on designing timeless jewellery that brings out your best and remains close to your heart. Zaamor Diamonds, as a brand always strives to achieve the highest level of customer satisfaction which reflects in their policies like easy returns, free shipping, BIS Hallmark, 100% certified jewellery, life-time exchange, best & transparent prices and utmost by unique designs.
Our challenge was to simply boost Diamond Heaven's online presence through a multi-channel and multi-faceted approach. This included increasing SEO rankings to drive traffic and revenue, analysing and implementing technical SEO fixes to ensure the user journey was smooth; lead nurturing through the use of targeted whitepapers and email marketing and finally regularly updating the blog.
The average Google search of 'diamond engagement ring' will return in excess of 14m results, with many high street jewellers dominating online. We were able to generate quality leads through properly planned Digital Marketing strategies, professional Content Writing services, and Email Marketing techniques.
We were also able to change their conversion ratios from 30% to over 220% right from the second month of undertaking the project.
The results we've achieved for Zaamor Diamonds can not only be seen online, but through footfall in their stores. In addition to this long tail terms dominate the first page of Google, with Diamond Heaven appearing for more than 2,500 keywords, including a page one ranking for 'Engagement Rings'. This has led to an overall increase in Organic Traffic year on year up to 56% and a strong increase in Engagement Ring consultations, for high end bespoke designs.